- WHY IS GLAMPING TAKING OVER THE TRAVEL INDUSTRY?
- How is Glamping taking over traditional traveling ways?
- Where to go after Covid-19 ends?
- Different structures for glampers
- Distinguished amenities
- Services that make a difference
- Glamping Market – Global Industry Trends and Forecast to 2027
- Market Analysis and Insights :Global Glamping Market
- Glamping Market Scope and Market Size
- Global Glamping Market Country Level Analysis
- Competitive Landscape and Glamping Market Share Analysis
- Customization Available :Global Glamping Market
- Glamping Market Size & Growth Analysis Report, 2021-2028
- Age Group Insights
- Accommodation Type Insights
- Regional Insights
- Key Companies & Market Share Insights
- GlampingMarketReport Scope
- Segments Covered in the Report
- Spotlight on: the rise of glamping
- What’s driving the trend?
- The opportunity for hotels
- Glamping Worldwide: How It Moved From A Trend To A Significant Industry And Business Model For 2021
- The Recession
- Political Unrest
- Celebrity Endorsements
- Ease of Booking
- Sustainable Tourism
- Wellness Tourism
- How To Run A Glamping Business
WHY IS GLAMPING TAKING OVER THE TRAVEL INDUSTRY?
We have witnessed that Glamping is taking over the travel, hospitality, and outdoor services with the storm, especially in the past few years. It has grown exponentially since it has gained momentum in North America and Europe, and the web-searchers for the term “glamping” increased around this time.
In the year 2016, the word “glamping” was added to the Oxford English Dictionary, and today the glamping businesses are established in almost all corners of the world. Some companies are becoming more prevalent, and this industry shows no signs of slowing down in the near future.
The glamping industry is projected to reach revenues of approximately a billion dollars over the next few years. This is an exponential growth projection for an outdoor travel niche. There are glamping shows in different parts of the world that showcases exhibitors and are visited by a large number of people.
How is Glamping taking over traditional traveling ways?
Delve into nature without compromising your luxuries!
Over time, many travel enthusiasts now travel and stay in glamping structures and at glamping resorts. As their camping includes more luxurious facilities and their accommodations are much more different than the typical and traditional camping ways that have been practiced over the years.
Now the travelers are looking for new choices for their vacations, and the passion of exploring the hidden and off-the-grid places is increasing, though, with added facilities luxurious beds, furniture, and good food, this passion is growing to new heights.
Where to go after Covid-19 ends?
Todays worlds is going through transformation never before. Coronavirus is changing not only the tourism industry but it also the way that we work, invest or spend our free time.
We will appreciate true nature and feel free outside of big cities, air pollution and crowdy streets. Camping with family or friends seems awesome alternative. What is great you don’t have to travel outside of your country.
You can rent a car or sit on your motorcycle and enjoy your own country.
Luxury camping is the place where you can also work remotely. Comfortable armchair, good WIFI connection and a view of a lake.
Different structures for glampers
The structures that create a great glamping experience vary as much as different destinations that one experiences. There are cabins, safari tents, yurts, and even wagons create a stunning moment to be running a river to come floating around the corner or a beautiful expensive beach.
The Safari tent idea was probably imagined hundreds of years back. Kings, hunters, and vacationers have found good use of this sensible and portable lodging. Now a day, Safari tents are the premier lodging for the African Safari organizations.
Luxury safari tents are large rectangular structures that are supported by a framework of poles and occasionally have a platform or flooring. This allows simulation of home spaces, and the potential to luxury has no limit. The structure is water-resistant and durable fabric canvas.
These are an ultimate glamping choice, as they are ideally suited for stylish camping breaks for travelers or camping lovers. The pods are built entirely of local and national resources. They provide excellent protection from wind and rain while giving a cozy feeling of home.
The compact size and energy-efficient systems make them very safe and secure. Enjoying vacations in an eco-friendly pod in a remote location with all the facilities gives a remarkable experience to the ones taking advantage of this once in a lifetime experience.
It is an irresistible idea of waking up in the melodic sounds of waves and chants of the birds, and what else can make this experience a great one than having a beach at your doorstep. Feeling the fresh breeze of the sea and relaxing in the best beach rentals opens new doors to freedom.
The uninterrupted views and watching the sun fade away into the ocean is a scene that nobody would to miss. One can level up the great glamping experience with the beachfront accommodations as they are perfect for a family or romantic getaways.
The domes are a bit strange but totally outstanding accommodations that are designed to offer the highest level of comfort and luxury without having any impact on the environment surrounding us. This gives an authentic experience of luxury glamping.
These structures are versatile, and this allows them to be installed very quickly in the most unly and scenic locations. The locations can be mountain tops or any oceanfront cliffs. The collection of different luxury domes lets a person’s imagination roam free.
The importance of amenities is evident from the fact that most of the travelers or tourists want to have as much of them as possible. The results make it clear that those companies who build glamping structures need to consider these factors.
Most of the glamping structures and resorts offer high-tech compostable toilets, proper filtration systems, and self-contained water basins. Many provide the movable bathhouses in a rustic style and a range of other facilities in bathrooms.
Many glamping resources make a point by providing Wi-Fi connectivity in the individual accommodation structures. This helps properties appeal to more guests. As more luxury is required in these sites; therefore, Wi-Fi is also an important aspect to consider.
Other amenities that can be offered are campfire valets, claw-foot soaking tubs, down comforters, and concierge services that offer more comfort than posh boutique hotels. There are common areas for games and relaxing if one doesn’t have a plan for an outdoor trip for the rest of the day.
Services that make a difference
Glampers look for little touches that make their experience different and unique. An excellent staff service with a worthy arrival scene, flowers and wine bottle on the table, and very cozy blankets are provided by the organizers of such services. This happens to bring a long-lasting refreshing experience to the people.
Different luxurious services special buggies for transporting the luggage and offers of personal chef for the guests, such services give them a feeling that they are valued highly. There are certainly other services that are provided by the glamping-site owners to their guests.
The site owners educate their guests in an effort to reduce, reuse, and repurpose the waste. The conscious glampers take these programs seriously and abide by the rules that are made by the service providers. Thus the travelers look to gain intimacy with nature in a harmonious way.
Having great services at a destination for passive vacation, relaxation, and natural treasures with good food and drinks, certainly give a new experience. At the same time, the importance of entertainment and the sense of privacy and safety in the campsite adds flavor to the taste.
Glamping Market – Global Industry Trends and Forecast to 2027
Global Glamping Market, By Accommodation Type (Cabins, Tents, Yurts, Tipis, Tree Houses, Plastic, Others), Area (Rural, Urban), Size (4-Person, 2-Person, Others), Land Ownership (Public, Private), End-User (Consumers, Events), Age Group (18-32 Years, 33-50 Years, 51-65 Years, Above 65 Years), Application (Kids, Teenagers, Adults), Country (U.S.
, Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.
E, Saudi Arabia, Egypt, South Africa, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2027
Market Analysis and Insights : Global Glamping Market
The glamping market is expected to hit an approximate size of USD 6.32 billion by 2027, with growth of 12.30% for the forecast period from 2020 to 2027. The glamping market research analyses the growth which is currently rising due to the popularity of eco-tourism around the world.
Glamping is the perfect outdoor activity for many people, but it is an uncomfortable experience for some people at the same time. As for many individuals, the tourism industry came up with the concept of making camping a fun, easy and well-designed stay in nature and outdoors. The word glamping means a more relaxed and luxurious style of camping than conventional camping.
The growing awareness among the people regarding health, increasing levels of disposable income of the people, rising development of advanced and improved tourism infrastructure, availability of luxurious amenities and services, increasing number of travellers seeking to unwind by connecting to nature are some of the major as well as impactful factors which will ly to boost the growth of the glamping market in the forecast period of 2020-2027. On the other hand, influence of social media and internet along with expansion of consumer base which will further contribute by generating various opportunities that will led to the growth of the glamping market in the above mentioned forecast period.
Busy working schedule along with rising popularity of recreation vehicle which will ly to act as market restraints factor for the growth of the glamping in the above mentioned forecast period.
This glamping market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographical expansions, technological innovations in the market. To gain more info on glamping market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Glamping Market Scope and Market Size
Glamping market is segmented on the basis of accommodation type, area, size, land ownership, end-user, age group, and application.
The growth amongst the different segments helps you in attaining the knowledge related to the different growth factors expected to be prevalent throughout the market and formulate different strategies to help identify core application areas and the difference in your target markets.
- On the basis of accommodation type, the glamping market is segmented into cabins, tents, yurts, tipis, tree houses, plastic, and others.
- area, the glamping market is segmented into rural, and urban.
- On the basis of size, the glamping market is segmented into 4-person, 2-person, and others.
- land ownership, the glamping market is segmented into public, and private.
- On the basis of end-user, the glamping market is segmented into consumers, and events.
- age group, the glamping market is segmented into 18-32 years, 33-50 years, 51-65 years, and above 65 years.
- Glamping market is segmented in terms of market value, volume, market opportunities, and niches into multiple applications. The application segment for glamping market includes kids, teenagers, and adults.
Global Glamping Market Country Level Analysis
Glamping market is analysed and market size, volume information is provided by country, accommodation type, area, size, land ownership, end-user, age group, and application as referenced above.
The countries covered in the glamping market report are U.S., Canada and Mexico in North America, Germany, France, U.K.
, Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.
E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
Europe dominates the glamping market due to the growing number of tour operators and online glamping services along with rising interest of consumers of all ages in the region. Asia-Pacific region is expected to hold the largest growth rate due to the rising levels of disposable income along with increasing growth of the tourism industry.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market.
Data points such as consumption volumes, production sites and volumes, import export analysis, price trend analysis, cost of raw materials, down-stream and upstream value chain analysis are some of the major pointers used to forecast the market scenario for individual countries.
Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Glamping Market Share Analysis
Glamping market competitive landscape provides details by competitor.
Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to glamping market.
The major players covered in the glamping market report are Bushtec Safari; Sawday’s Canopy & Stars Ltd.; Eco Retreats; Huttopia; Wigwam Holidays Ltd; ArenaCampsites; BIGHEAD glamping tents; Bond Fabrications; Chateau Ramšak; Concierge Camping; The Forge; The Glamping Orchard; Hidden Valley; Killarney Glamping; Kudhva Ltd.
; The Lazy Olive Villa; Long Valley Yurts; Loose Reins; YALA luxury canvas lodges; Glamping Olimia Adria village; Teapot Lane Glamping; YURTCAMP DEVON; among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately.
DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.
Customization Available : Global Glamping Market
Data Bridge Market Research is a leader in consulting and advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal.
The report can be customised to include production cost analysis, trade route analysis, price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), import export and grey area results data, literature review, consumer analysis and product base analysis. Market analysis of target competitors can be analysed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Factbook) or can assist you in creating presentations from the data sets available in the report.
Glamping Market Size & Growth Analysis Report, 2021-2028
- Published Date: Mar, 2021
- Base Year for Estimate: 2020
- Report ID: GVR-3-68038-565-6
- Format: Electronic (PDF)
- Historical Data: 2016 – 2019
- Number of Pages: 80
The global glamping market size was valued at USD 1.88 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 14.
1% from 2021 to 2028. Staycations do not allow people to venture too far out but allow them a wide range of destinations to choose from during their time off. This is expected to have a positive impact on the market growth wherein consumers who prefer holidaying among nature luxuriously can also engage in different enjoyable activities provided by various glamping resorts.
As per a report published by Kampgrounds of America, Inc., in 2019, 67% of the consumers agree that glamping provides a unique outdoor experience, 63% want their glamping experience to come with services and amenities that aren’t available with camping, and 56% say that they want to stay in unique accommodations. These factors are acting as major drivers for the market.
Glamping is particularly appealing to travelers who want to spend time outdoors, but who don’t want to camp in traditional ways.
Travelers who do not camp say that glamping allows them to experience the outdoors in comfort (83%), have the services and amenities not associated with traditional camping (63%), and alleviates some of the “work” associated with more traditional forms of camping (27%).
Additionally, it appears that glamping is meeting the needs of this group (non-campers) when it comes to gaining the de-stressing benefits of spending time outdoors but with the comforts akin to a hotel or resort – 81% of those who have already tried glamping are open to the possibility of trying it again. Moreover, among all the leisure travelers in North America, 30% have done glamping in 2019. These factors are expected to support the market growth over the forecast period.
Interest in glamping is robust among consumers in 2021 i.e. post Covid-19 recovery. 38% of the campers were interested in glamping experience in May 2020 and September 2020. However, 28% of the prospective campers were interested in glamping experience in May 2020 and September 2020. Gen X (45%) and millennial (42%) campers are the most interested in glamping experiences.
Age Group Insights
The 18 – 32 years age group segment dominated the market with a share of 44.6% in 2020. This is attributed to the growing trend of camping among this population. According to studies by Kampgrounds of America, Inc.
(KOA), 60% of leisure travelers in North America, who reported to have glamped in the past two years, are a part of the millennial or Gen Z generations, which makes this activity the most trending among the younger population.
The 33 – 50 years age group segment is expected to expand at a CAGR of 14.1% from 2021 to 2028. The growth is attributed owing to the group’s financial freedom and high expenditure power. According to a report by KOA, leisure traveler participation in glamping by generations comprises 48% of millennials and 28% of Gen X in North America in 2019.
Glamping amenities including Wi-Fi, kitchens, private bathrooms, linen service, pools, and other such recreational activities offer greater scope for consumers looking for camping with luxury. For instance, 50% of glampers prefer to have Wi-Fi in their accommodation.
Thus, the market is expected to witness the rising importance of glamping in this age category over the projected years.
Accommodation Type Insights
Cabins and pods dominated the market with a share of 45.7% in 2020.
This is attributed to the rising importance of travelers to be a part of an immersive experience without compromising on the luxuries, which has influenced campers with luxurious accommodations, such as cabins and pods. For instance, Pitchup.com, a U.K.-based company, witnessed growth in bookings for cabins by 102% and pods by 73% in January 2018.
Tents are expected to expand at a CAGR of 14.1% from 2021 to 2028. The tents accommodation type segment is estimated to be the second-largest and second-fastest-growing segment over the forecast period. Representing the traditional style of camping, tents offer exceptional views owing to their wide windows, along with various amenities.
The growing trend of hosting weddings, corporate events, and parties in off-grid locations with stunning views is also one of the primary growth drivers for the segment. Moreover, various players in the market are focusing on growing accommodation offerings in the segment.
For instance, in September 2019, LuxeTenten, the European Glamping Company, acquired Glamping Lodges, one of the largest producers of safari tents in the Netherlands.
Europe dominated the market with a share of 34.9% in 2020. This is attributed to the holidaymakers in Europe who have been trying to give glamping a whole new face as it offers people the experience of a hotel among nature.
France is one of the key countries that promotes glamping for its people with 8,000 campsites across the country only second to the U.S.
The first five-star glamping site in France was launched in 2010, however a decade since that, investors have been collaborating with camping companies in order to expand the glamping business in the country. France now comprises 221 five-star campsites and 1,171 four-star glamping sites across the country.
North America is expected to expand at the fastest CAGR of 16.7% from 2021 to 2028. The two most salient variables are recent camping experience and willingness to travel to less popular destinations to avoid overcrowding. Travelers who have previous experience are more ly to engage in the same experience post-COVID-19. As per a report published by Christopher A.
Craig from the University of Arkansas, in the Northeast part of the U.S., this effect is starker where recent travelers who camped are 4.29 times and 2.70 times more ly to consider tent camping and glamping, respectively.
Canadian campers have been showing increasing interest in traditional camping, however, still close to half of the Canadian population, which is about 46% are interested in the glamping experience.
Music festivals have grown into one of the largest money-making industries in the U.S. on account of the various music festivals that take place in the country, including Coachella, Lollapalooza, and Outside Lands.
Organizers of these concerts sell tickets and offer accommodation in luxurious tents for the people attending. Glamping is most common at music festivals.
Marriott, one of the largest hotel companies in the world, opened its first glamping resort in Indonesia. In the year 2017, the company collaborated with Coachella, one of the largest music festivals in the U.S.
, in order to offer its new luxury tents to consumers willing to pay a little higher amount on top of the cost of the ticket.
Key Companies & Market Share Insights
Considering the growth, the industry is witnessing high investments. The EBITDA margins are high, the upfront development costs are low, and the overall proposition is gaining traction among the investment community.
For instance, in 2019, Autocamp received an investment of USD 115 Million from investor Whitman Peterson, HipCamp received an investment of USD 41.
8 Million from investors including Andreesen Horowitz, Benchmark Capital, Yes VC, August Capital, O’Reilly Alpha Tech, Marcy Venture Partners (Jay-Z), and Dreamers Fund (Will Smith), Getaway received an investment of USD 22.
5 Million from investor Starwood Capital Group, and Collective Retreats received an investment of USD 12.5 Million from investors including private investors, BBG Ventures, and Altos Ventures. Similarly, in 2020, Tentrr received an investment from investors including Obvious Ventures, West, and most recently a private $4.6M investment (March 2020).
Companies in the market are focusing on mergers and acquisitions as a strategic initiative to increase the geographical footprint and eventually gain market share in the growing industry.
For instance, in 2019, Baillie Lodges entered into a joint venture with an affiliate of KSL Capital Partners, LLC (KSL) heralding an exciting new chapter in Baillie Lodges’ quest to deliver Australia’s finest collection of luxury lodges.
Some prominent players in the global glamping market include:
- The Last Best Beef LLC
- Under Canvas
- Collective Retreats
- Eco Retreats
- Baillie Lodges
- Nightfall Camp Pty Ltd.
- Tanja Lagoon Camp
- Wildman Wilderness Lodge
- Paper Bark Camp
- Getaway House, Inc.
- Hoshino Resorts Inc.
- AfriCamps Boutique Camping
- In2thewild Tiny Holidays
Glamping Market Report Scope
|Market size value in 2021||USD 2.35 billion|
|Revenue forecast in 2028||USD 5.41 billion|
|Growth Rate||CAGR of 14.1% from 2021 to 2028|
|Base year for estimation||2020|
|Historical data||2016 – 2019|
|Forecast period||2021 – 2028|
|Quantitative units||Revenue in USD million/billion and CAGR from 2021 to 2028|
|Report coverage||Revenue forecast, company ranking, competitive landscape, growth factors, and trends|
|Segments covered||Accommodation type, age group, region|
|Regional scope||North America; Europe; Asia Pacific; Central & South America; MEA|
|Country scope||U.S.; Italy; U.K.; Australia; India; Brazil; South Africa|
|Key companies profiled||The Last Best Beef LLC; Under Canvas; Collective Retreats; Tentrr; Eco Retreats; Baillie Lodges; Nightfall Camp Pty Ltd.; Tanja Lagoon Camp; Wildman Wilderness Lodge; Paper Bark Camp; PurePods; Getaway House, Inc.; Hoshino Resorts Inc.; AfriCamps Boutique Camping; In2thewild Tiny Holidays|
|Customization scope||Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.|
|Pricing and purchase options||Avail customized purchase options to meet your exact research needs. Explore purchase options|
Segments Covered in the Report
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the global glamping market report on the basis of accommodation type, age group, and region:
- Accommodation Type Outlook (Revenue, USD Million, 2016 – 2028)
- Cabins and Pods
Age Group Outlook (Revenue, USD Million, 2016 – 2028)
- 18 – 32 years
- 33 – 50 years
- 51 – 65 years
- Above 65 years
Regional Outlook (Revenue, USD Million, 2016 – 2028)
- North America
- Asia Pacific
- Central & South America
- Middle East & Africa (MEA)
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Spotlight on: the rise of glamping
A portmanteau of the words “camping” and “glamor,” glamping offers guests a remote stay in nature without sacrificing creature comforts. With some sites charging similar if not the same average daily rates as nearby hotels, the demand for luxurious outdoor experiences is becoming big business.
“Glamping is definitely the big trend right now,” confirms Michael Gast, Vice President of Communications at Kampgrounds of America (KOA).
“People who don’t want to camp in a tent, or really a comfortable bed at the end of the day, love the glamping option.
I think you’ll see more specialized camping resorts offering glamping options, as well as companies including glamping options in their offerings.”
From safari-style tents to modern lodges, the definition of glamping varies from traveler to traveler. According to Kampground of America’s 2019 North American Glamping report, when asked what type of accommodation best fits their definition of glamping, the majority of travelers said cabins (64%), followed by tree houses (58%) and tiny homes (55%).
As a result, traditional campgrounds are diversifying their offerings to cater to the change in preferences.
“Campgrounds [are] now offering glamping options that include plush deluxe cabins, basic cabins, safari tents, teepees, yurts, and other unique offerings,” says Gast.
“This has opened up camping as an option for many more families who would a bit more comfort than traditional camping.”
What’s driving the trend?
The rise in glamping is being driven by higher levels of participation among younger travelers, namely millennials and Gen Zers, with 60% of leisure travelers who have glamped in the past two years being part of these generations.
“The growth among younger generations means that the camping lifestyle will be around for a long, long time,” says Gast. “That’s good for the outdoor industry as they won’t be as reliant on the Baby Boomers as we once thought. It also makes the construction of new camping facilities viable for the future.”
The demand for luxurious outdoor experiences is becoming big business. Photo: credit to Natra Bintan
The rise in glampers also coincides with the growth of the adventure and wellness industries, as travelers increasingly search for a way to connect with nature.
According to the same KOA report, 79% of travelers agree that being outdoors is a great way to escape the stress of everyday life, while 74% say they to immerse themselves in nature.
“I think that at the core this is how people prefer to travel,” says Ruben Martinez, Co-Founder of the American Glamping Association. “They want to leave the city and reconnect by disconnecting, and there really are a lot of great glamping options close by.”
It appears the trend is taking hold globally. “North America, Europe, and Australia are seeing the most growth right now,” says Martinez. “But there are sites popping up every day all over the world.
“It’s exciting to see the number of new camps—small and large—that are starting. I’m talking to new business owners every week that are starting some really cool projects in areas that haven’t seen glamping yet. Also, a lot of these properties are figuring out how to say open year-round instead of closing down during the winter.”
The opportunity for hotels
With the number of glampers increasing every year, hotels are starting to ask themselves what they can do to secure a slice of the market. One example of a chain entering the space is Tribute Portfolio, a Marriott International collection brand that recently announced the opening of its tented concept resort in Indonesia, Natra Bintan.
Featuring safari-themed tents complete with a four-post bed, LCD TV, and air-conditioning, no expense was spared to ensure a glamping experience without sacrificing the brand’s well-known hotel comforts.
“There is a big opportunity to combine glamping with international hotel standards to improve the guest experience and product awareness,” says Laurens Kritzinger, General Manager at Natra Bintan.
“This will attract a different type of guest looking for experiential travel to the established hotel industry.”
In addition to creating a fun and authentic glamping experience unique to that sector, elements of the traditional hotel experience were adapted to maintain consistency.
“When it comes to elements adapted from the traditional hotel experience, it has to be Marriott International and the Tribute Portfolio’s premium resort standards, luxury finishing, and amazing service levels,” says Kritzinger.
“The team works tirelessly to give all our guests the same resort standards they will find at any of our other properties.
“The best advice I can give potential glamping operators is to remember this is still a hospitality product. Using quality products during development and ensuring a detailed focus on guest comfort levels are key.
Due to the nature of the product, be proactive in preventative maintenance and cleaning to ensure your product stays fresh and functional. In addition to this, find unique experiences for your guests, relevant to your location.
” *According to Grand View Research, Inc
*According to Grand View Research, Inc
Glamping Worldwide: How It Moved From A Trend To A Significant Industry And Business Model For 2021
Glamping worldwide – the portmanteau of glamour and camping – allows travellers to enjoy all the benefits of camping with the added extras and comfort of a 5-star hotel. There are many different levels of glamping… from simple, cute and bespoke to luxurious and opulent.
I became interested in it almost a decade ago. For me, it was a great way to get outside with my young family, without having to take everything we needed to have a great vacation.
Having a wood-burning stove was also a bonus, to deal with the cooler nights and any bad weather days.
But I particularly loved that glamping wasn’t just a vacation, it was an experience and in many cases, it was as unique as the place where it was located.
Some people said it was a passing trend that would disappear as quickly as it had appeared. But they were wrong.
Over the years I have worked in this industry I have identified several significant factors that have shifted glamping from a trending meme to something that is far more widespread, significant and a very exciting part of the camping industry today.
In fact, the 2019 KOA Report – Kampgrounds of America – talked extensively about glamping, where it had been almost ignored in previous years. Specifically, it noted that 45% of its campers wanted to experience glamping over the following year, which has almost doubled from the previous report.
When the recession hit in 2008/09 we all became much more thoughtful about our income and what we were spending on luxuries. Numbers taking overseas holidays declined, but glamping showed itself to be surprisingly robust in the face of an economic meltdown.[i]The Journal of Outdoor Recreation and Tourism noted that Glamping worldwide was an area in need of academic research and called for a study regarding “…outdoor hospitality, its successes, and challenges, particularly in its stellar performance during the recent global financial slowdown…”
When incomes started to rise again, people once again began to spend money on their vacations, but with memories of the hard lessons learned during the recession they were encouraged to look elsewhere for more affordable holiday experiences, such as what glamping worldwide offered, rather than opting for what they had always done before.
The 2020/21 recession following the health crisis is no different. Only this time the new wave of interest in outdoor activities is also being boosted by consumer desire to spend more time outdoors, de-stressing in nature and exercising with family whilst socially distancing themselves from others.
Terrorist threats and the political turmoil of various countries have lead to an unstable world and an equally nervous holidaymaker, worried about hostility abroad and losing money on cancelled vacations.
This has encouraged tourists to look elsewhere when booking their holiday, and staycations (staying at home vacations) such as glamping have been boosted as a result.
We cannot avoid the fact that many of us no longer want to switch off when we go camping. New technology, social media and the increase of freedom lifestyles and businesses have encouraged this global habit.
Glamping, with its added luxuries and wifi access, has helped to make this possible, while advances in technology have also helped, with the development of smaller and more portable devices.
Popular culture, celebrities, and Royalty have also given Glamping the thumbs up, which has resulted in the trend being popularised further amongst the younger generation. As those generations have aged, they have also helped the trend continue with its ongoing growth.
Ease of Booking
With the rise of booking portals such as Glamping.com and Airbnb, travellers have been able to explore a huge variety of experiences in any location they desire, resulting in even the smallest glamping experience in little-known destinations becoming possible and very successful. This has been great for small businesses and the industry as a whole.
Another reason for the growth in the glamping trend is with the rise in sustainable tourism, with [ii]66 percent of travelers now saying they’re willing to pay more to ensure their trips are as sustainable as possible.
Glamping naturally leans towards offering additional extras such as wellness activities and treatments. This is particularly interesting as wellness travel is expected to generate [iii]$563 billion in earnings this year.
The blend of tourism, travel, wellness, and the environment are all elements within glamping experiences and this helps to make it a profitable one. The wellness travel industry grew by 6.8 per cent between 2013 and 2015, and it shows no sign of slowing, which is great news.
How To Run A Glamping Business
As glamping worldwide has evolved into being more about the location and the experience than just simply being a luxury camping trip, it has earned the respect of the camping industry.
To be a success, new glamping businesses have to get the overall mix of the offer just right for the discerning glamper and if they do, they will be able to enjoy riding the wave of this strengthening and very exciting trend.
If you are curious to find out more about how to start a glamping business, make sure you read this article on Inspired Camping, which is full of helpful tips and links signposting you to more resources.
If you are already keen to get started and need the glamping business plan templates and cash flow examples to help you understand the costs involved in setting up and running this type of holiday rental, then you can find those here.
You can also listen to the podcast: The Business of Glamping and Unique Holiday Rentals in all the usual places.
Sarah Riley is a professionally qualified Performance Coach, mentor, and consultant. Her work ranges from lifestyle business start-up advice and training, to project managing and researching books and TV projects across the world.
She has developed the internationally acclaimed, ‘The Ultimate Glamping Business Guide’, helping new businesses launch their ideas quickly, start earning revenue immediately and jump ahead of the competition.
She is also a passionate advocate of health and wellness following her fight back to health after a major stroke caused by a neck injury.
Article References:[i] Journal of Outdoor Recreation and Tourism, 2013, http://www.sciencedirect.com/science/article/pii/S221307801300008X [ii] MDPI Sustainability Article “Are Tourists Really Willing to Pay More for Sustainable Destinations?” Juan Ignacio Pulido-Fernández * and Yaiza López-Sánchez, Department of Economics, University of Jaén, Campus de Las Lagunillas, s/n, 23071 Jaén, Spain; email@example.com [iii] Global Wellness Institute https://www.globalwellnessinstitute.org/global-wellness-institute-releases-global-wellness-economy-monitor-packed-with-regional-national-data-on-wellness-markets/
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