- Tom Brady’s diet book makes some strange claims about body chemistry
- What Tom Brady eats and what he claims it does for him
- Why his diet claims are mostly baseless
- “Muscle pliability” is another invented health concept
- Brady’s health guru has faced FTC allegations
- Read more:
- Tom Brady and the myth of natural talent – Workopolis Blog
- Brady and the 10,000-hour rule
- You are what you eat
- Competition can be healthy
- The right system
Tom Brady’s diet book makes some strange claims about body chemistry
Tom Brady, No. 12 of the New England Patriots, on January 29, 2019. Kevin C. Cox/Getty Images
New England Patriots quarterback Tom Brady, winner of five Super Bowls, is one of the greatest athletes of all time. He’s also a peddler of baseless health claims, including in his 2017 exercise and diet book, The TB12 Method.
The book details Brady’s 12 principles for “sustained peak performance,” which he says will keep him on the field at least until the ancient-for-football age of 45.
These principles, developed with his controversial friend, “body coach,” and business partner Alex Guerrero, include doing exercises and massages that supposedly increase “muscle pliability” (a concept exercise scientists say is bogus).
But it’s Brady’s diet — and the TB12-branded nutritional bars and dietary supplements prominently featured throughout the book — that he believes truly underpins his success as an athlete.
“It really doesn’t matter how much exercise you do,” Brady writes, “if you’re not eating the right food and providing your body the right nutrients.”
For Brady, the “right foods” are “alkalizing” and “anti-inflammatory.” Alkaline foods lower his pH level, he writes, which can help with a range of ailments, from boosting low energy to preventing bone fractures. (He’s wrong here.) Anti-inflammatory foods, meanwhile, supposedly enhance athletic performance and help speed recovery.
Simon & Schuster
Unfortunately, with this book, Brady joins the club of diet gurus selling pseudoscience and woo about the body and nutrition.
There’s no evidence that following Brady’s diet will turn his readers into “sustained peak performers” or do the specific things he claims — rebalance the body’s pH level. (Your lungs and kidneys do that.
) And while it may be true that the diet and “muscle pliability” routine help Brady stay strong and healthy, it’s probably not working for the reasons he suggests.
What Tom Brady eats and what he claims it does for him
Brady eats a mostly organic, local, and plant-based diet with no highly processed foods.
In the morning, he starts with 20 ounces of “water with electrolytes,” then a fruit smoothie, and after working out, more water and a protein shake. Lunch is typically fish and vegetables.
Afternoon snacks consist of fruits, protein bars, and more protein shakes; dinners include more vegetables and sometimes soup broth.
Even more notable than what Brady eats is what he doesn’t.
He avoids alcohol, as well as gluten-containing bread and pasta, breakfast cereal, corn, dairy, foods that contain GMOs, high-fructose corn syrup, trans fats, sugar, artificial sweeteners, soy, fruit juice, grain-based foods, jams and jellies, most cooking oils, frozen dinners, salty snacks, sugary snacks, sweetened drinks, white potatoes, and prepackaged condiments ketchup and soy sauce.
The list of restrictions and preferences doesn’t end there. Here’s Brady’s personal chef, Allen Campbell, describing the football star’s list of very specific food preferences and no-nos to the Boston Globe in 2016:
No white sugar. No white flour. No MSG. I’ll use raw olive oil, but I never cook with olive oil. I only cook with coconut oil. Fats canola oil turn into trans fats. … I use Himalayan pink salt as the sodium. I never use iodized salt. … What else? No coffee. No caffeine. No fungus. No dairy.
Even certain vegetables and fruits are off limits. Brady doesn’t eat nightshade vegetables such as peppers, tomatoes, and eggplants.
The reason he has all these food restrictions — and even vilifies tomatoes — is because he follows an anti-inflammatory diet, and one made up of mostly “alkaline” foods.
An anti-inflammatory diet, Brady suggests, explains his success as an athlete:
Some younger players don’t give too much thought to nutrition. They think they can eat anything they want, and their bodies will burn off the damage.
The problem is that by eating inflammatory foods, they’re eating things that create inflammation on top of the weight lifting they’ve done on top of the football game they just played on Sunday. That’s an inflammation response times three.
As I said, if I know my body will experience inflammation every Sunday during the season, the last thing I want to do is stack on more inflammation on top of it — not if I want to feel great every time I take the field.
Making sure about 80 percent of his calories come from alkaline foods “helps the body thrive, whereas eating too many acidifying foods leads to a condition called acidosis, which makes us more prone to infections, colds, flu, low energy, fatigue, sore muscles, joint pain, hip fractures, bone spurs, poor concentration, and mood swings.”
Why his diet claims are mostly baseless
Before we go any further, let’s just be clear: There’s nothing wrong with Brady’s diet. While he takes some of the food restrictions to the extreme ( the ban on eggplant, tomatoes, and bread), cutting down on junk food, sugar, and alcohol while loading up on fruits and vegetables is always a good idea.
But there are many problems with the claims Brady makes about the diet’s effects. There’s no good scientific evidence that the diet does the specific things he claims: neutralize the body’s pH level or improve muscle recovery.
For example, let’s first address his claims about acidic and alkaline foods. Brady suggests that by avoiding certain acidifying foods, meat, refined grains, or ketchup, you can control your body’s pH balance and improve your health and athletic performance.
The problem here is that pH balance, the body’s temperature, is very tightly regulated, and diet has little to no impact on it. Instead, your lungs and kidneys keep the body’s pH in check automatically.
“It’s next to impossible — in fact, I can’t think of an instance — where people have been able to change their blood pH with diet,” Stuart Phillips, a professor in the department of kinesiology at McMaster University, told me. “So there’s zero foundation for the notion that alkaline and acid foods [are] able to do anything to your body.”
“If you actually eat a bunch of baking soda — even if you do that — you don’t change [the pH level] that much,” said Mayo Clinic exercise researcher Michael Joyner.
That means that while avoiding “acidifying” foods may feel good for Brady, it’s not actually going to alter his pH level.
Tom Brady on the field at at Gillette Stadium on January 13, 2019, in Foxborough, Massachusetts. Maddie Meyer/Getty Images
Next, Brady suggests an anti-inflammatory diet helps him stay healthy and recover quickly on the field. Before we go into that, let’s step back and talk about what inflammation is.
You can think about inflammation in the body in two ways.
There’s helpful inflammation, as with your body’s immune response to an attack by a foreign invader — your skin reddens and heats up to fight off bacteria in a cut.
There’s also harmful, or chronic, inflammation: when your body’s inflammatory response goes into overdrive, hampering its ability to fight off viruses and disease. One measure of this is a blood marker called C-reactive protein (CRP).
Researchers have found associations between higher levels of CRP and various chronic illnesses, including cancer, arthritis, cardiovascular disease, and diabetes.
People who are inactive or obese or who eat an unhealthy diet seem to have higher levels of CRP in their systems too.
So un the pH level in the body, there are many ways to reduce chronic inflammation. A good amount of exercise, weight management, and medications can all help — as can diet. The idea behind anti-inflammatory diets is that they focus on foods that reduce harmful inflammation in the body and stave off illnesses colorectal cancer.
But anti-inflammatory diets aren’t nearly as restrictive as the one Brady promotes, as I’ve written before. There’s also no evidence that these diets boost athletic performance, said Phillips: “I don’t know a morsel of new scientific knowledge [supporting] what Tom Brady would for you, that his dietary practice is linked to his career longevity or his success as an athlete.”
The only post-exercise diet that’s been shown to speed recovery, Joyner noted, is getting enough carbohydrates to replenish glycogen that’s been depleted after a workout, or protein to help with muscle building. “That’s been clearly demonstrated,” Joyner added, but anything beyond that hasn’t been.
Instead, he thinks the reason for Brady’s success is better explained by the fact that he’s able to adhere to a healthy diet while avoiding weight gain and serious injury; the specifics of the diet matter less. “The one thing that works is consistency and adherence,” Joyner said. So Brady’s diet may indeed work for him — but not for the reasons he thinks it does.
“Muscle pliability” is another invented health concept
In addition to the dubious diet and nutrition claims, the book also expounds on a concept called “muscle pliability.” Muscle pliability is different from flexibility, Brady writes. Pliability is “all about lengthening and softening the muscles,” and it can be achieved through “deep-force muscle work.”
Brady says Guerrero, fitness guru friend, does special pliability-enhancing massages, as Brady “rhythmically contracts and relaxes” each muscle. In addition to helping athletes achieve peak performance, Guerrero and Brady believe this can cure many common injuries, from tennis elbow to lower back pain.
When I asked exercise scientists about the concept, they said they’d never heard of it. They also advised against trying to soften one’s muscles. “The last thing an athlete wants is a soft muscle,” Phillips said, explaining that muscles only go soft when they’re underused.
“After doing nutrition and exercise research for almost 25 years,” Phillips summed up, “there’s lots of examples where people who are successful athletes have attributed their success to one practice or another. But the main point is if you pull it back and start to look at the science that underpins what people are saying, there is none there.”
There’s one other explanation for Brady’s lack of injuries that has nothing to do with nutrition or muscle composition: A recent analysis in the Washington Post found that he gets hit at about half the average rate NFL quarterbacks endure.
Brady’s health guru has faced FTC allegations
So why is Brady selling such woo? Again, it may work for him and he’s long wanted to share his approach to help other people.
But the unreliable science behind Brady’s routine can be explained at least in part by the fact that Guerrero is behind it. Guerrero has been investigated by the Federal Trade Commission for falsely presenting himself as a medical doctor, and for promoting bogus nutritional supplements.
According to the Boston Globe, Guerrero once marketed a drink “that protects your brain from the consequences of sports-related traumatic brain injury,” which Brady endorsed.
Together, the pair opened up the TB12 Sports Therapy Center, outside the Patriots’ Gillette Stadium, which brings many of the concepts outlined in the book to life for athletes seeking a fix.
So the book is just the latest fruit of a dubious partnership — one that has the whiff of science without actually having anything to do with it.
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Tom Brady and the myth of natural talent – Workopolis Blog
If you’re the type of person that only watches football on Super Bowl weekend, you might notice something familiar about Sunday’s game: the New England Patriots. This is their 6th Super Bowl in 15 years for the Pats, and 39-year-old Tom Brady has played in every one. That kind of longevity and success have some calling him the best quarterback of all time.
The thing is, if you went back to the year 1999 and told people the solid but unspectacular Brady would become a New England sports legend, most (if not all) would have considered you certifiable. And yet here we are.
But instead of turning Brady into a demigod that towers over us mere mortals, his success is actually a testament to hard work, dedication, and self-belief. In fact, it might just prove there is no such thing as “natural” talent.
Here are some reasons why, and what we can learn from them.
Brady and the 10,000-hour rule
You may have heard about the 10,000-hour rule. This is a 1993 study led by psychologist Anders Ericsson, which claimed that practice time was the difference between elite musicians and amateurs. The study specified that ‘deliberate practice’ – most often involving immediate feedback and a focus on weak spots – was the crucial component.
In his 2008 book Outliers, Malcolm Gladwell used the 10,000-hour rule to underscore how long it takes people to achieve greatness.
To illustrate this, he zeroed in on the Beatles’ early period in Hamburg, Germany, where the Fab Four played seven-hour sets on a nightly basis. Gladwell believes this was fundamental to their success.
“By the time they returned to England, they sounded no one else. It was the making of them,” Beatles’ biographer Philip Norman is quoted as saying.
Which brings us back to Tom Brady, a player drafted in the sixth round of the 1999 NFL draft. To say he was an unheralded prospect would be an understatement, but this was nothing new. Consider the first impression he made on Tom Mackenzie, his high school football coach: “When I first laid eyes on Tom Brady, he was slow as molasses and had baby fat.”
Unsurprisingly, Brady did not play as a freshman, but with Mackenzie’s guidance, he continued working on his game until he took over the starting spot in his sophomore year.
“I talked to Brady and his dad, I said, ‘Tom needs to do whatever he can to improve his quickness, his agility, his speed, in the next year and a half. Whatever you can do to make that commitment,’ and he did it. By his senior year, he was absolutely determined,” Mackenzie said.
Brady then moved to the University of Michigan, where he started seventh on the team’s depth chart. Let’s repeat that: there were six quarterbacks deemed better than Tom Brady at the University of Michigan. What followed was a long struggle over the next two years, in which Brady never saw the field.
He hired a sports psychologist and worked with assistant athletic director Greg Harden to improve his performance. He eventually won the starting spot in 1998, which he held for two seasons before turning pro. In the NFL, though, he was again forced into a backup role, this time as the fourth-string quarterback.
He only got a chance to play in his second season, after he had spent a full year adapting and refining his game.
Notice a routine? At every level, Brady started slowly, figuring out what he needed to improve, and then working to accomplish it. In other words, he put in his 10,000 hours, using deliberate practice to become a better player.
“I always joked there was a reason I was the 199th pick,” Brady has said. “I was never really, in a way, the most talented physically. I just try to continue to find ways to improve.”
Brady is proof that you really do get what you put in, especially when it comes to career objectives. The trick, though, is to be smart about your work. Just Brady needed his high school coach, you too need guidance and support.
If you’re feeling stuck or uninspired, look for learning opportunities and reach out to more experienced colleagues and peers to make sure you’re always “practicing” in a beneficial way. It’s also important to set short-term and long-term goals.
Remember, Brady may have always dreamed about winning four Super Bowls, but it all started with a short-term goal that was decidedly less ambitious: he just wanted to make the high school football team.
You are what you eat
Brady’s commitment isn’t limited to the field. Just consider the way he (and his family) eats.
“80 percent of what they eat is vegetables and whole grains: brown rice, quinoa, millet, beans,” Allen Campbell, Brady’s personal chef, told Boston.com. “The other 20 percent is lean meats: grass-fed organic steak, duck every now and then, and chicken. As for fish, I mostly cook wild salmon.”
The Patriots QB also does not eat white sugar, white flour, caffeine, dairy, or nightshades (tomatoes, peppers, mushrooms, eggplants – they cause inflammation), and Campbell only cooks with coconut oil. “Fats canola oil turn into trans fats … I use Himalayan pink salt as the sodium. I never use iodized salt,” he said.
this, do you think Tom Brady is having fun? No. The man can’t even eat a tomato. But he is fully committed to achieving his goals. Yes, I know; not everyone can have a personal chef that cooks with coconut oil. Understood. But you can still find ways to commit fully and completely to achieving your goals – even if it means giving up on tomatoes.
Competition can be healthy
Thanks to the NFL Players Association’s lawsuit, we were able to see private emails that Brady had sent to a childhood friend. What these revealed was that aside from winning championships, Brady also wanted to outlast and outperform Peyton Manning.
You can read the whole exchange here.
Apart from the bad spelling, the emails reveal Brady’s competitive streak, which has clearly fueled an ambitious long-term plan: he wants to play another five years and retire as the best QB of all time.
How is this relevant for us? Everyone needs someone to inspire them. Who’s the best in your industry (or your company)? Do you have a plan for the next five years? Sometimes finding the one can clarify the other.
The right system
Brady missed the first four games of this season, but the Patriots still won three of those games. This lead to the assertion that Brady was a “system QB.” The idea, for lack of a better term, was that these victories proved he was an easily replaceable cog in a greater machine – one built by the true genius of the team: coach Bill Belichick.
Others have argued against this much better than we can, but it’s clear that Brady found the right team to maximize his talents.
You can argue, in fact, that he’s found the right environment every step of the way, and then worked a maniac to excel within those support systems.
He may have been blessed with good genes, but he continuously built on that base, seeking out guidance and expertise and relying on the talents of his teammates and coaches to elevate himself.
The lesson for us all is to rebel against boredom, obstruction, and neglect. Do you feel stifled and unmotivated on the job? It’s time you looked for something else. You never know, you just might find your own coach Belichick (or Mackenzie).
Whether or not you find your own Gisele, though, is another story.