Tesla forms panel to gauge taking company private

[UPDATED 2021] Tesla’s marketing strategy shows that it’s time for CEOs to get social

Tesla forms panel to gauge taking company private

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Early in 2021 we saw Elon Musk trending on big time. when he bought $1.5bn of Bitcoin, causing currency to spike, pledged $100m to carbon capture contest, and – drum roll – posted a one-word tweet, causing Dogecoin's stock value to increase by 25%…

Literally pic..com/XBAUqiVsPH

— Elon Musk (@elonmusk) February 24, 2021

Big news in October 2020 – Tesla decided to dissolve its PR department. The company's going to use its social media channels for communication with its followers.

Why is this important?

Tesla’s PR department has always been small, and Elon Musk’s profile has always received a higher amount of engagement for the brand.

For a direct marketing campaign, they'll now depend on Tesla’s and Musk’s accounts which have 6.3M and 39M followers respectively.

We can expect to see Tesla announce new launches through , and count on Elon Musk’s tweets and retweets to share this information to a larger audience.

Mentions around Tesla and Elon Musk follow a similar pattern, as Tesla tends to spike when its CEO’s name spikes.

In 2020, Elon Musk and Grimes – Canadian musician, real name Claire Elise Boucher – had a baby.

Not one to ignore his fans, and being a social media rock star, Musk shared the news on his fave channel…


— Elon Musk (@elonmusk) May 5, 2020

Along with the baby's name…

X Æ A-12 Musk

— Elon Musk (@elonmusk) May 5, 2020

Due to a Californian law, that stipulates names can only consist of the 26 letters of the English alphabet, the name was changed to “X Æ A-Xii”.

But, before the update, Grimes shared the meaning behind baby Musk's name…

•X, the unknown variable ⚔️•Æ, my elven spelling of Ai (love &/or Artificial intelligence)•A-12 = precursor to SR-17 (our favorite aircraft). No weapons, no defenses, just speed. Great in battle, but non-violent

Источник: https://www.talkwalker.com/blog/tesla-marketing-strategy-social-ceo

S&P 500 to swallow Tesla in one gulp on Dec. 21; shares keep on surging

Tesla forms panel to gauge taking company private

Tesla's plant in Germany is taking shape. (Getty Images)

Tesla shares jumped 4% in extended trade on Monday after S&P Dow Jones Indices said it would add one of Wall Street's most valuable companies to the S&P 500 index all at once on Dec. 21.

Adding Elon Musk's Tesla to Wall Street's most followed benchmark will force index funds to buy about $73 billion worth of its shares, S&P Dow Jones Indices said.

The electric car maker's stock has surged over 40% since Nov. 16, when it was announced Tesla would join the index.

At that time, S&P Dow Jones Indices said it would consult investors about whether to potentially add Tesla in two tranches a week apart to make the addition easier to handle for index funds.

“In its decision, S&P DJI considered the wide range of responses it received, as well as, among other factors, the expected liquidity of Tesla and the market’s ability to accommodate significant trading volumes on this date,” S&P Dow Jones Indices said in a media statement.

With a stock market value around $550 billion, Tesla will be among the most valuable companies ever added to the index. Tesla will account for just over 1% of the S&P 500.

Up about 600% in 2020, the California-based car maker has become the most valuable auto company in the world, by far, despite production that is a fraction of rivals such as Toyota Motor, Volkswagen and General Motors.

A blockbuster quarterly report in July cleared a major hurdle related to profitability that had prevented Tesla's inclusion in the S&P 500.

About a fifth of Tesla's shares are closely held by Musk, the chief executive, and other insiders. Since the S&P 500 is weighted by the amount of companies' shares actually available on the stock market, Tesla's influence within the benchmark will be slightly diminished, putting it at around seventh place, currently held by Johnson & Johnson.

S&P Dow Jones said it would announce on Dec. 11 which company Tesla would replace in the S&P 500.

MSRP: $49,990 MSRP: $51,900 MSRP: $56,100

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Источник: https://www.autoblog.com/2020/12/01/tesla-stock-s-and-p-500/

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